‘You know it when you see it’: experts size up scientists’ attempt to define cool

Sought-after status moves in mysterious ways that elude rules and norms, say the initiated

It has puzzled philosophers, scholars and those aspiring to be cool for generations: what is it that makes someone cool? Now it appears that the alchemical code has finally been cracked.

There are six specific attributes needed to be cool, according to a study published this week by the American Psychological Association.

ChatGPT

Pretending not to be “on the pen” (using weight loss jabs) when you are

Cowboy boots

Labubus

Using corporate jargon outside work. For example, posting holiday photos on Instagram with the caption “highlights from Q1”

Talking about sleep scores

Giant adult sippy cups

LinkedIn

Birkin bags

Including your Myers-Briggs Type Indicator result in your dating bio

Being a member of a library

Good service – anywhere

The Row’s monthly Spotify playlists

Asking questions

Restaurants where you don’t have to shout at each another to be heard

Curaprox’s colourful toothbrushes

Ordering an object to view at the V&A East Storehouse

Not being a TV snob

Using lamps rather than the “big light” in a room

Being OK with ageing