Jess Cartner-Morley on fashion: my top tips for gifting clothes this Christmas

Clothes can be tricky presents to pick, but follow my simple rules and you’ll have your shopping all wrapped up

Once upon a time, Christmas shopping meant grabbing the newest album release or an old-favourite DVD box set, wrapping it in glitter paper, depositing it under the tree and putting your feet up with a highlighter pen to annotate the Radio Times. Now that music and film lives in the cloud, we’ve turned to clothes as the new go-to gift. But choosing them for another person is a high-risk endeavour. How can we boost our chances of getting it right?

Because we do really, really want to get it right. Kids just want Santa to bring them the swag, but one of the things that happens when you become a grownup is that you care more about whether other people like the gifts you’ve given them than you do about what you receive. And fashion is more difficult to get right than many think. After all, if how to dress well was self-evident, then I wouldn’t have a job.