Falling sales at Stella McCartney fuel fears over fashion label’s future

Directors blame ‘challenging market conditions’ as losses widen from £25m in 2024 to £33m

Sales at Stella McCartney’s fashion label sank by more than a quarter last year tipping it further into the red and adding to fears it could run out of money by 2028.

Pre-tax losses at the British brand led by the daughter of former Beatle Sir Paul McCartney widened to £33.6m in 2024 from £25m the year before, while sales fell 27% to £16m, according to accounts filed at Companies House.