Clothing prices rising in US as Trump tariffs kick in, H&M boss says

Daniel Ervér cites ‘fast-moving situation’ as US administration has changed rules on several occasions

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Clothing prices are beginning to rise in the US as Donald Trump’s tariffs on imported goods start to have an effect, according to the boss of H&M, one of the world’s biggest fashion retailers.

Daniel Ervér, the chief executive of the Swedish retailer, said: “In the US, we are starting to see some competitors increasing prices. Different competitors are acting in different ways. Some more aggressively and some more cautiously.”