Why Product Placement Is Peaking in Film and TV

Tom Cruise’s Ray-Bans in “Top Gun.” The trail of Reese’s Pieces E.T. follows into the bedroom. That Vespa Jennifer Coolidge rides while cruising through Sicily in “The White Lotus.” cruising through Sicily in “The White Lotus.” Product placement in film and TV is everywhere, whether you notice or not. Sure, brands have been integrated in […]