What Scares TV Advertisers Most? Fears of Trump Tariffs, Sports Spending Will Drive 2025 Upfront

Advertisers curious about whether to spend billions on TV commercials this year need to figure out what frightens them more — is it a fear of the unknown or a fear of missing out? Madison Avenue is grappling with a host of question marks in the early part of 2025, and advertisers’ decisions will have […]