Video Game Industry Draws Less Than 5% of Global Ad and Marketing Spend Despite 3.4 Billion Players, Dentsu Report Finds (EXCLUSIVE)

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With more than 3.5 billion gamers worldwide, the video game industry is a ripe area for companies to spend their ad and marketing dollars on a large, captive audience. But according to a new report from Dentsu Gaming, less than 5% of global media investment goes toward the gaming biz. Meanwhile, that same research finds […]

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Video Game Industry Draws Less Than 5% of Global Ad and Marketing Spend Despite 3.4 Billion Players, Dentsu Report Finds (EXCLUSIVE)

ARTICLE AD BOX

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