Victoria Beckham brand gets £6.2m loan from stars and backer as its losses grow

Fashion empire’s sales top £100m for first time as eyeliner sells strongly, but group remains in the red

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David and Victoria Beckham and private equity firm Neo have pumped a further £6.2m into the former Spice Girl’s fashion empire this year as losses widened to almost £5m despite a surge in sales last year.

Sales rose 26.5% to £112.7m in 2024, the brand’s fourth consecutive year of growth, helped by strong sales online and at Victoria Beckham’s London flagship store, as well as a 24% leap in online sales of cosmetics including a new concealer pen and eyeliner.