Variety’s ‘Actors on Actors’ Season 22 Breaks Emmys Season Franchise Record With Nearly 100 Million Social Video Views

Variety’s “Actors on Actors” Season 22 was the franchise’s most successful social campaign ever for an Emmys season. The video series, which pairs actors in conversation with one another to discuss the top contenders of awards season, drew 98.2 million views across TikTok, Instagram, Facebook and X. The total viewership numbers exceed the figure for […]