Toys ‘R’ Us Loved ‘Roofman,’ Courted Paramount and Channing Tatum With Social Media ‘Harassment Campaign’

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Most might flinch when pairing a wholesome family brand with an R-rated fugitive thriller. Toys “R” Us Studios, however, saw nothing but upside in “Roofman.” The film — a true account of a prison escapee holed up in a North Carolina big-box store (guess which) — was hardly what Kim Miller Olko would call “the […]
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