TikTok Creators Court Film Fans. But Can They Drive Audiences Back Into Cinemas?

EDINBURGH — TikTok’s reach into theatrical film marketing was part of the closing industry panel at this year’s Edinburgh International Film Festival. At the ‘Woman With a Movie Account,’ TikTok U.K.’s public figures lead Beatrice Mustocea opened: “These guys have a track record of democratizing fandom and turning that into a career.” The panel consisted […]