Theaters Have Re-Invested $1.5 Billion in Past Year to Keep Audiences Engaged With Premium Large Formats, Loyalty Rewards and Better Dining Experiences

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That expanded menu. That collectible popcorn bucket. The reclining seats. Those amenities plus large screen format offerings are all part of how the North American exhibition industry has re-invested more than $1.5 billion in their theaters in the past year. Building on last year’s pledge of investing $2.2 billion, the first year of investment shows […]

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Theaters Have Re-Invested $1.5 Billion in Past Year to Keep Audiences Engaged With Premium Large Formats, Loyalty Rewards and Better Dining Experiences

ARTICLE AD BOX

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