The Vertical Revolution: How Microdramas Became a Multi-Billion Dollar Global Phenomenon

Four years ago, the microdrama industry as we know it didn’t exist. Today, it’s a global juggernaut racing toward $26 billion in annual revenues by 2030, fundamentally reshaping how audiences consume serialized storytelling on their smartphones. Hollywood tried and failed to crack the microdrama code first. In 2020, Jeffrey Katzenberg launched Quibi with $1.75 billion […]