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Pay homage to the best of the 1990s with our favourite throwback treats – no dial-up needed
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Nostalgia never goes out of style and, right now, the 90s are having their most powerful revival yet – from the return of the side parting to disposable cameras to the John Lewis 90s-soundtracked Christmas ad. This isn’t entirely surprising given our information overload and increased burnout rates. When the present feels overwhelming, we tend to look back to eras that feel simpler, more familiar, even comforting.
The 90s are a kind of cultural palate cleanser: pared-back style, analogue pleasures and a reminder of life before never-ending notifications and algorithmic scrolling. Beauty was playful – think Pamela Anderson’s frosted lips or Gwen Stefani’s hot pink hair; fashion swung between supermodel glam and DIY-infused rebellion started by the grunge music scene; and technology was charmingly clunky but endlessly fun, from Tamagotchi pets to digital watches.
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English (US) ·