Thai Pop Rising: Jaonaay on Viral Success, Family Legacy, and T-Pop’s Global Moment

Jaonaay is having a moment. The Thai singer-songwriter’s debut single under Sony Music Thailand, “Sweet Baby,” has racked up 11 million YouTube views and 4.6 million Spotify streams, while spawning a TikTok dance challenge that even K-pop superstars NCT Dream joined during their recent Thailand tour. But for the 24-year-old artist, born Jinjett Wattanasin, viral […]