TelevisaUnivsion Sees Flat Upfront Volume, Despite Surge in Digital Ads

Spanish-language giant TelevisaUnivision said it was able to secure the same amount of advertising commitments it did last year during the TV industry’s annual “upfront” market, which has so far rewarded companies with seasonal big-sports extravaganzas to pitch, but not others. TelevisaUnivision won overall volume for its core business that was “consistent” with 2024 upfront […]