Taylor Swift Brought More Women to Football. Now, the NFL and Advertisers Plan to Make Them Forever Fans

There’s no denying that Taylor Swift has changed the face of football — or its fandom at least. Ever since the pop megastar appeared at a Kansas City Chiefs game in September 2023 to root on her new beau, tight end Travis Kelce, NFL viewership among young women has skyrocketed. Games where Miss Americana is […]