Streaming-Era Commercials Invade Forbidden TV Territory: Presidential Debates, HBO Shows and Other Content Once Deemed Off-Limits

Donna Speciale has long been one of the advertising industry’s most powerful executives, but over the years, there have been some things even she couldn’t do. Nearly two decades ago, Speciale, then a senior media buyer at MediaVest who negotiated prices and terms for commercial time, approached TV networks with an intriguing idea: Why couldn’t […]