Spotify Wrapped Breaks Own Record With 250 Million Engagements in Less Than Three Days

After launching last week, Spotify Wrapped has become the streamer’s biggest thus far. Wrapped, which was unveiled on Dec. 3, drew 250 million engaged users in only 65 hours, a milestone that took over a week to reach in 2024. In that same timeframe, Wrapped shares grew to 575 million, while shares on Instagram nearly […]