Pudding for breakfast? Latest internet fad is a dream for those with a sweet tooth

Topsy-turvy food trend trickling into supermarkets as sweet treats no longer reserved as an end-of-dinner finale

The idea of pudding as a sweet finale to lunch or dinner is being inverted by the rise of the breakfast pudding. This topsy-turvy food trend includes everything from chia seed puddings designed to taste like cookie dough, overnight oats that resemble tiramisu and Weetabix biscuits transformed into what could be mistaken for vanilla cheesecake.

TikTok is the main instigator of the trend, causing dieticians, fitness influencers and homecooks to do battle with viral recipes. The process tends to involve soaking base ingredients such as oats and chia seeds overnight with natural plant additions such as dates and cacao powder or somewhat less healthy, processed items such as melted chocolate bars and spreads including Lotus Biscoff, a brand of caramelised biscuits. There are recipes inspired by Snickers, Kinder Bueno and Bounty bars alongside others modelled on cinnamon rolls and matcha lattes.