Procter & Gamble Heads South for Super Bowl, Tapping Local Commercials in Southern U.S.

One of the nation’s biggest advertisers will use the most-watched TV event of the year to focus on just a sliver of its potential customer base. Procter & Gamble, the consumer-products giant will double down on a strategy it employed last year — running local commercials during the Super Bowl instead of the more popular […]