Prime Video Leaders Pitch the Benefits Amazon Channels Marketplace to Content Partners: ‘It’s Not Bundling, It’s A La Carte TV’

Amazon’s Prime Video platform is pay TV’s most highly trafficked mall. That was the message sent Wednesday morning by Prime Video brass at a presentation for channel partners on why aligning with the ecommerce behemoth is good for business. Albert Cheng, VP head of Prime Video U.S., and other top brass, delivered a series of […]