Paramount+ Signs Marketing Deal With Arsenal Soccer Club After Winning U.K. Champions League Rights

A week after its landmark four-year, $1 billion-plus deal securing the rights to show Champion League matches in the U.K., Paramount+ has doubled-down on British soccer. The streamer has signed a partnership with Arsenal — currently sitting atop the U.K.’s Premier League — that it says will see the team’s “players, club legends and supporters come together […]