Nielsen, WPP Media Strike New Audience-Measurement Data Agreement

Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience data that will include Nielsen’s tabulation of so-called “advanced” audiences into WPP Media’s systems. “By integrating Nielsen’s advanced audiences into WPP Open, we’re building a more seamless,interoperable planning and measurement ecosystem that empowers advertisers to optimizeperformance […]