NBCU’s 2026 Winter Olympics in Italy Will Feature On-the-Ground Coverage From More Than 20 YouTube, Instagram, TikTok Creators

3 weeks ago 5

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NBCUniversal is tagging prominent social-media stars to expand its coverage of the 2026 Winter Olympics from Italy beyond NBC TV and Peacock — betting that the likes of Bowen Yang and Kylie Kelce can help bring the games to younger audiences. It’s a reprise of the NBCU creator program staged for the 2024 Paris Olympic […]

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NBCU’s 2026 Winter Olympics in Italy Will Feature On-the-Ground Coverage From More Than 20 YouTube, Instagram, TikTok Creators

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