‘My buyer’s guilt is insane. It’s $1,300 on trash’: the adults addicted to blind box toys like Labubus

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Grownups get thrills from opening these collectibles they buy without knowing what they’re getting – but experts warn the craze is akin to gambling

Jess has never touched a slot machine, played the lottery or bought a scratch-off, but she fears she may have a gambling problem nonetheless.

This July, the 28-year-old found herself spending up to $270 a week on blind boxes – that is, surprise items that are sold in sealed, opaque packaging. Activewear companies, bookshops and even candy stores all sell mystery bundles of their products, but the brands currently dominating the market produce collectible toys with cute but unusual names. If you want a complete collection of Labubu, Smiski, Dimoo, Pucky, Skullpanda or Sonny Angel figurines, then you will have to buy blind box after blind box, sighing at every duplicate and praying the next package contains the creature you need to finish the set.

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