Microdramas Emerge as Multi-Billion Dollar Global Phenomenon, China Market Set to Eclipse Local Box Office, Study Finds

Microdramas have rapidly evolved from experimental content into a mainstream entertainment format generating billions in revenue globally, according to a new report by Media Partners Asia. “The Micro-Drama Economy” reveals that serialized short-form drama has become a cultural juggernaut in China, where revenues skyrocketed from $500 million in 2021 to $7 billion in 2024. The […]