Mattel and Mastercard Execs on Building Brand Trust and How Greta Gerwig’s ‘Barbie’ Broadened Appeal

Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing young consumers and using AI during a Variety in the C-Suite panel presented by Canva at the Cannes Lions on Tuesday. During the session, which was moderated by Variety’s co-editor-in-chief, Ramin Setoodeh, McKnight said Greta […]