‘Love Island USA’ Was the Most-Watched Streaming Original TV Season in 2025, According to Luminate Year-End TV Report

Luminate, the data research company owned by Variety parent PMC, published its year-end 2025 film and TV report on Wednesday, and among the surprises: Peacock’ “Love Island USA” was the most-watched streaming original TV season — growing its year-to-year viewership by 150%. That makes “Love Island USA” the first unscripted series to top Luminate’s annual […]