‘KPop Demon Hunters’ Screenwriter Hannah McMechan Credits TikTok Fan Edits For Film’s Success: ‘There Really Was No Other Marketing Other Than a Trailer’

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How does one build an enduring fandom? That was the question at the center of Variety and Adobe’s Storytelling for Fans — The Future of Audience Engagement panel at the 2026 Sundance Film Festival. Moderated by Variety’s Angelique Jackson at the Adobe House, panelists included Stacy Martinet, VP of marketing strategy & communications at Adobe; […]

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‘KPop Demon Hunters’ Screenwriter Hannah McMechan Credits TikTok Fan Edits For Film’s Success: ‘There Really Was No Other Marketing Other Than a Trailer’

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