John Lewis to host fashion brand Topshop in 32 stores from February

Move is attempt to attract multigenerational shoppers and ‘bring more of that family day out’

John Lewis is to host Topshop in 32 of its 36 stores from February as the clothing brand’s only national stockist on UK high streets, in a drive to attract younger shoppers and their mums.

Peter Ruis, the managing director of the staff-owned department store chain, said Topshop – and Topman, which is to go into six outlets – would “really exemplify the new John Lewis”, as it tries to broaden its appeal with more fashion, home and beauty brands, ranging from Fenty to the Conran Shop.