Jess Cartner-Morley on fashion: butter yellow is the colour to be seen in this summer

Few people think yellow suits them, but try this soft shade with a golden-hour mellowness

What’s up, buttercup? Yes, I’m talking to you in that delightful yellow you are wearing. Please tell me you are indeed wearing yellow? Because unless you have been hiding underneath a rock for the past two months, you can’t have failed to notice that butter yellow is the new black.

The “new black” narrative is one of fashion’s most familiar plotlines. Big explosions, dramatic music, and – bam – we all stop wearing the nice normal blue jeans and black jackets that we (a) like and (b) actually own, and start wearing a completely different colour instead. This is fundamentally a bit implausible on many levels. But then, so is the story of Cinderella, and that hasn’t stopped “rags to riches with a side order of fairy godmother” from being the plot of a million films.