Jess-Cartner Morley: Boom boom – the new vibe rewriting the rules of fashion

Forget modern edicts and prepare for the return of power dressing, big hair, short skirts and movie-star-in-a-convertible sunglasses

Boom boom is this year’s new vibe. It’s a vibe, not just a trend, meaning it takes tectonic rumblings in culture and gives them expression in what we wear and say and drink and watch on TV.

Boom boom is a new weather system that is sweeping away pretty much everything we thought we knew about modern fashion (gender fluidity, quiet luxury, elevated basics, ethical brands) and replacing it with ambitious power dressing for day, and traditional tropes of feminine and masculine sexual allure for evening. It is fur (real or fake), gold watches, big hair, wearing ties, sexy dancing. It is a silhouette that has inflection points at the shoulders (big), the breasts (important) and the waist (tiny) instead of worshipping a peachy bum or flat abs.