How Pro Football Cleaned Up Its Image and Beefed Up Its Fanbase to Become TV’s Undisputed Leader

Football analyst Mina Kimes has covered many changes in pro football since she joined ESPN in 2014. One of the most exciting, in her view, involves the Taylor Swift effect. Interest in the game among teenage girls and 20-something women surged in 2023 after Swift and Travis Kelce, the gregarious Kansas City Chiefs tight end, […]