Gap Inc. Taps Paramount Veteran Pam Kaufman as Chief Entertainment Officer to Lead Retailer’s ‘Fashiontainment’ Strategy

Gap Inc. wants to embed its brands more deeply into pop culture — and it’s turning to former Paramount senior exec Pam Kaufman to lead the charge. The retailer has hired Kaufman as executive VP, chief entertainment officer. In the newly created role, she will report to Gap Inc. president and CEO Richard Dickson. Kaufman […]