From ​underboob ​dresses to ​midlife ​knitwear: ​the secret psychology of our Vinted wishlists

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What begins as a harmless scroll through the secondhand app quickly turns into a window on our anxieties, ambitions and alter egos

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This week’s newsletter idea stemmed from where all good ideas stem from – procrastinating while on a deadline. All it took was for one person to reveal what was on their Vinted Favourites list and suddenly everyone was whipping out phones to compare.

The Lithuanian resale platform launched in the UK just over 10 years ago, but really revved up during 2021 when many of us ran out of excuses to avoid clearing out our wardrobes. Today, “it’s from Vinted” has become a humblebrag indicating you are the type of person who can track down a great deal and don’t buy new from mass retailers.

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