Five Takeaways From Leading Executives on Current State of IP: ‘Ignore’ the Market, Genre Is King, Don’t Chase the ‘Next Marvel’

Top execs from leading European production houses gathered at the Sarajevo Film Festival to discuss the current market for acquiring and adapting IP, touching on issues such as catering for local and global audiences, scouring for gems instead of searching for the next Marvel, and familiarity as a way in for audiences. Here are five […]