Disneyland Turns 70: How Synergy Supercharged Its IP Into a Living Universe

“Here you leave today and enter the world of yesterday, tomorrow and fantasy.” So reads a plaque at the entrance of Disneyland, the first message presented to magic-seekers upon passing through the park’s turnstiles and entering the Happiest Place on Earth. Walt Disney opened Disneyland in 1955, and 70 years on, its famed worlds of […]