Day 1 of a Truncated Upfronts Week: A Midtown Sprint, Not a Schmooze Marathon

Media companies planning their annual upfront showcases often worry whether the advertisers and media buyers they invited were treated well. Were they entertained? Were they wined and dined? Now, there’s a new concern: Will they have time to get to the next event? In the past, this wasn’t such a problem. Each day of Upfront […]