Banijay Entertainment Expands Creator Push With Breakout Format ‘All Star Hide and Seek’ From Finnish YouTuber Roni Bäck (EXCLUSIVE)

Banijay Entertainment has picked up the international rights to breakout streaming format “All Star Hide and Seek,” underscoring the company’s broader push into creator-led entertainment. Acquired from Finland’s Rabbit Films,” All Star Hide and Seek” launched on local streamer Ruuti+ in 2024 under the title “Roni Bäck: Finland’s Biggest Hide and Seek,” with a second […]