Baggy jeans, workwear and plenty of grit: luxury reimagined at Coach

Creative director Stuart Vevers appeals to gen z audience with ‘down-to-earth pieces’ for New York fashion week

New York fashion week is proving a particularly perplexing time for brands as they continue to grapple with a global slowdown, leading many to question what luxury even means today.

For some consumers, it is always going to be about a gleaming five-figure handbag. For others, it is a limited-edition Labubu. While a certain cohort considers a plain cashmere jumper to be the peak of high status, logomania endures for others. Vintage shopping is now used to denote quality but equally buying nothing has become a powerful signifier.