Asia-Pacific Content Spend Hits $16 Billion as Streaming Overtakes Pay-TV for First Time, Research Finds

Streaming platforms will overtake traditional pay-TV as the largest source of content investment in Asia-Pacific in 2025, marking a historic first for the region’s video industry, according to Media Partners Asia’s newly released Asia Video Content Dynamics 2025 report. The study, which tracks content investment, consumption and production across India, Indonesia, Korea, Malaysia, the Philippines, […]