AMC Theatres Is Putting More Commercials Before Screenings. It Cheapens the Moviegoing Experience and Hurts the Film Business

“We come to this place…for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But starting this week audiences will half to wade through a lot more shilling for everything from fast food to Fresca before they experience any cinematic stardust. Indeed, AMC’s decision to increase the number of […]