A Very Laufey Day, Explained: How the Upstart Singer Is Maximizing Fan Engagement by Starting Her Own National Holiday (EXCLUSIVE)

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The whole country may not be clued into it, but there will be factions of music fandom that will be looking to Aug. 24 as a national holiday — A Very Laufey Day, dubbed in honor of the singer whose twist on nostalgic styles has made her an unlikely Gen Z heroine. It’ll be the […]

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A Very Laufey Day, Explained: How the Upstart Singer Is Maximizing Fan Engagement by Starting Her Own National Holiday (EXCLUSIVE)

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